GLAM Media shows incredible Internet Traffic Growth according to recent comScore report
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comScore, a leader in measuring the digital world, recently released their study of growth of visitors of the top 100 U.S. Internet properties in 2007, and GLAM Media was one that “topped the charts.” Boasting a hefty growth of 213 percent during the year, GLAM Media capitalized off of the increased coverage of celebrity news, pushing the Women community segment up to 35 percent. Part of GLAM Media’s growth is due in part to their acquisition of Quality Health Network, MyYearbook.com and LifeScript.com, among others.
Glam.com, hosted by ServePath, is “the glossy and editorially driven flagship site of Glam Media – a daily must-see for all stylish women.”
The comScore study showed that 2007 “was a strong a strong year for several of the largest properties” of which GLAM displays terrific growth.
| comScore Top 20 Gaining Properties by Percentage Change in Unique Visitors* (U.S.) December 2007 vs. December 2006 Total U.S. Home, Work and University Internet Users Source: comScore Media Metrix |
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|
Total Unique Visitors (000) |
|||
|
Dec-06 |
Dec-07 |
% Change |
|
| Total U.S. Internet Audience |
174,199 |
183,619 |
5 |
| Everyday Health |
2,690 |
12,073 |
349 |
| Glam Media |
7,994 |
25,028 |
213 |
| OfficeMax |
5,130 |
15,339 |
199 |
| Demand Media |
5,999 |
14,958 |
149 |
| Yellow Book Network |
4,386 |
10,388 |
137 |
| ValueClick Sites |
6,339 |
13,013 |
105 |
| Facebook.com |
19,105 |
34,658 |
81 |
| WorldNow – ABC Owned Sites |
8,714 |
15,474 |
78 |
| Craigslist.org |
14,075 |
24,468 |
74 |
| Experian Interactive |
8,054 |
12,500 |
55 |
| Yellowpages.com Network |
16,168 |
24,453 |
51 |
| AmericanGreetings Property |
11,982 |
18,102 |
51 |
| Comcast Corporation |
18,716 |
26,445 |
41 |
| UGO |
8,450 |
11,912 |
41 |
| The Mozilla Organization |
10,948 |
15,267 |
39 |
| Answers.com Sites |
10,707 |
14,899 |
39 |
| Wikipedia Sites |
38,585 |
51,851 |
34 |
| iVillage.com: The Womens Network |
13,545 |
17,234 |
27 |
| AT&T, Inc. |
23,833 |
30,212 |
27 |
| Internet Broadcasting Systems |
9,894 |
12,394 |
25 |
*Ranking based on the top 100 properties in December 2007.
Top-gaining categories include Politics (given the upcoming election-year coverage) and Women Community-related sites. Coupled with Entertainment News, GLAM was able to continue a rapid growth factor.
| comScore Top 10 Gaining Categories by Percentage Change in Unique Visitors (U.S.) December 2007 vs. December 2006 Total U.S. Home, Work and University Internet Users Source: comScore Media Metrix |
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|
Total Unique Visitors (000) |
|||
|
Dec-06 |
Dec-07 |
% Change |
|
| Total U.S. Internet Audience |
174,199 |
183,619 |
5 |
| Politics |
6,192 |
8,384 |
35 |
| Community - Women |
51,632 |
69,854 |
35 |
| Entertainment - News |
37,093 |
49,023 |
32 |
| Classifieds |
31,867 |
41,688 |
31 |
| Career – Training and Education |
7,865 |
10,279 |
31 |
| Gay/Lesbian |
1,843 |
2,367 |
28 |
| Retail – Consumer Goods |
28,829 |
35,936 |
25 |
| Finance – News/Research |
43,317 |
52,064 |
20 |
| Teens |
23,313 |
27,979 |
20 |
| Religion |
19,101 |
22,886 |
20 |
Other notable stats taken from the GLAMmedia.com site also demonstrate how these properties are becoming market segment leaders.


ServePath would like to tip our hats in recognition of this tremendous achievement!
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