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Robert Sher, principal of CEO to CEO, a firm specializing in assisting CEO’s and business leaders in business strategies, wrote an interesting article on John Keagy, CEO of ServePath. Sher summarizes the article: “A high growth CEO builds value by being first to the market with hot new products and technologies.  But that means moving faster than is comfortable for all his teams as his organization grows.  The case talks about minimizing risk on new product introductions and managing the teams that must do the work.”

Some highlights:

• “CEO’s must understand their key advantage. This is a critical and essential step.”
• “The biggest risk in innovation is market acceptance. Too many entrepreneurs focus on execution, which is a controllable risk, where market acceptance is an uncontrollable risk that must be tested to be managed.”
• “The high frequency but low cost experimentation with the marketplace is what allows [for] more chances at bat while preserving enough resources to invest heavily in proven winners.”
• “The CEO must be clear about the value creation strategy and stick with it, even in the face of resistance.”

This article contains some great insight for any business owner or entrepreneur into what it takes for a CEO to get a business down the path of success. The full version of the article appears here.